After soon setting up shop at a small facility in an industrial section of Santa Clara, atari created a new game that was as captivating as it was simple, and that it would effectively launch what would be the beginning of the modern video game industry in the world. Aiming for a name that was catchy and succinct, the innovators at Atari came up with a simple name. It was called Pong. It's easy to underestimate just how massively lucrative the video game industry is today