"…Hey, Tobint, it's great to hear you and to hear your thoughts about this. It's actually impeccable timing. I'm really noticing the need to differentiate from other people in these noisy streams of of social content, and of course, being somebody who really believes in the power of audio, I don't just believe in putting my voice out there. I believe in inviting. Excuse me in inviting people to have a conversation.…"

Inviting / including/ iterating 🎉 create a party

"…Take it with you or leave it behind. But very rarely is there an opportunity for you to get involved with that, as opposed to just digesting my information. And the whole platform of what I'm doing is genuinely connecting with people. And how do you genuinely connect without having a conversation? It's that much more difficult, which just means by proxy. That swell is that much more of a conducive platform to genuinely connecting, which is what I've always been drawn to about this platform.…"

"…Hi, Toby. Great to hear your voice uncertain. Again. I really enjoyed your post. Great tips for staying on topic, on message and building a brand on social media. So I have a follow up question for you. You gave some really good points to follow. How do you distinguish between those that advice you to give above when it applies to a company or a business of building his brand versus individuals versus professionals? And they also have a social profile.…"

@TobinT building business brand vs individual brand

"…It becomes that much easier when it's the opposite way around because you are exactly who you are and you want people to be attracted to that by not trying to be anything more or less than exactly that who you are. I hope that that answers your question as far as looking at it from as a stream that flows both up and down both ways. Yes, I do.…"

"…So thanks for this conversation and this sort of expansion of what it means to have a strategy of marketing, especially in social marketing, where it's really about people getting to know you and getting to know what you love. And if that love is something you've created for them, a platform or a product or a service, that's all still about love. Okay. I'm going to sign off as the hippie resident here. Thanks.…"

@arish @TobinT hippie resident

"…And then we start to find ourselves creating that art to appease to completely opposite ends of some sort of imaginary spectrum. And then you get muddied. Then the art becomes muddied and it doesn't become true, and it doesn't become real.…"

"…If I start tweeting about that, will I be diluting my kind of focus or message and maybe turning off some people who don't want to listen to tweets from me on movies and things like that? And so is it better for me in order to kind of really up my Twitter game and kind of build achievement objectives there to stay focused? Or am I being inauthentic when I do that and really to be authentic?…"

@TobinT authenticity vs staying on message

"…Or do you recommend sticking to simple, basic talking points as opposed to getting, which will not confuse your followers and listeners on social platforms.…"

@DBPardes @TobinT - what about nuance?

"…So that's number one, number two, how do you do this on other social media platforms? Your point blank question, and I'm not trying to blow smoke on how much I absolutely love Swell, but it's the truth. On other platforms, it becomes just that black and white questions, open ended questions that can very quickly get steered in a situation or direction that you weren't necessarily intending.…"