@Taylor
Taylor J
@Taylor · 4:38

The Economics of Lego by PolyMatter

article image placeholderThe Economics of LEGO
One thing that I found very interesting is that the great success of Lego didn't really come until very recent times. And it's funny because I look back on my childhood thinking about what a staple Lego was back then, but really, that was a period of time when it was really starting to take off. It had not yet even reached its peak. One thing in the video that they talk about is the money making aspect of Lego and why they struggled so much

https://youtu.be/zsHXFEOV83g @Phil @arish what do you think? I feel like Lego is pretty much wedded to the film industry now. No turning back?

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@Taylor
Taylor J
@Taylor · 1:07
Phil, Arish. I tagged you up here because I'm curious what you both think. Knowing what you know about the world of business, do you think that at this point, I mean, this means that Lego are pretty much beholden to Disney at this point, right? I know that they have relationships with video game companies, for example, Nintendo. But Disney being a very large part of this. I don't see it happening
@arish
Arish Ali
@arish · 1:51

@Taylor - I don’t see much risk to Lego given its own brand strength

The only reason for them to kind of bring it internal would be a particular merchandise that they can make cheaper themselves less than themselves and give that revenue to somebody else. For any other product, like a dress or a generic kind of toy, they could easily choose to do that to kind of do it themselves. Lego is such a brand and such a licensed kind of product IP in the Lego breaks itself that them trying to make knock off Lego pieces, which are Star Wars branded
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