@SXSW2021
@SXSW2021 · 1:51

SXSW Senior Operations Manager Brittani Mathis

article image placeholderBrittani Mathis
Hey, you're listening to the South By Southwest Swell Cast channel. This is Deborah parties. And today we're going to talk with Brittany Mathis about south by Southwest, the actual production of it. We are all on board forward with the epic pivot that they have made to this digital experience. And make no mistake that every day, as we count down to this big week, we are getting a great taste of what's in store. The guests are really impressive

What’s it like to produce this huge festival? The team is dancing as fast as they can with grace and humor. Brittani gives us a peek backstage

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@Brittani_Mathis
Brittani Mathis
@Brittani_Mathis · 1:37

@SXSW2021

South By Southwest is very much a group effort, and like many organizations, there are so many people behind the scenes that make our event happen year after year, and this could not be more true leading up to South By Southwest Online over the course of this last year, we've been singularly focused on delivering South By Southwest 2021 in a way that brings together our community of creatives and providing a platform for them to further their goals and dreams
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@DBPardes
Deborah Pardes
@DBPardes · 0:55

Registration process 🍿🎉 @Brittani_Mathis

Hey, Brittani, thank you so much for coming on board. Great to hear your voice. And thanks for such a great, comprehensive answer to this. And to that end, we are so supportive of making this a winwin for everybody. And registration is happening now, and the process seems pretty straightforward. But since we're talking, I would love you to give us some insight into what a good registration experience feels like. Looks like. What's your strategy?
@Brittani_Mathis
Brittani Mathis
@Brittani_Mathis · 1:29

Making a plan for @SXSW2021 @DBPardes

So not only are we bringing Austin to our attendees, it can be South By Southwest wherever you are, I'd note that keeping our global audiences in mind, we'll be running our channel content twice. So once in Central time and then once again overnight. And speaking to the question about resources, we've got a couple of options here. There'll be a help desk in the online platform itself, and there's an attendee services hub on our website. Both are easily accessible
@SXSW2021
@SXSW2021 · 0:23
Brittany, thanks so much for your time. I know you guys got to get back to it. And any questions people have here about what Brittani covered and things you want to talk about, it'd probably be great to put it here. And I'm sure she can get back to us. So looking forward to hearing all of you on the south by Southwest online experience in a week. And let's keep on going with these conversations
@tknuewer
Thomas Knuewer
@tknuewer · 0:35

Question from Germany

Hi, this is Thomas from Germany, and I'm really looking forward to south by Southwest Digital. I was wondering, could you give us some more insights why you chose the platforms you're now working with? And as I also do some kind of live streaming, I would also be interested in are there any tools, any functions you miss currently on live streaming platforms and on all these platforms that create community around live streaming. Thanks and hope to see you next year in Austin
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@Brittani_Mathis
Brittani Mathis
@Brittani_Mathis · 0:40

@tknuewer #platforms @SXSW2021

Hey Thomas, Great question. South by Southwest Online will offer a premium viewing experience with streaming available via Web, Mobile and the south by Southwest Online Connected TV app. That TV app will be available available on Apple TV, Fire TV, Roku, Samsung Smart TV, and Android TV. Select content will even be viewable in VR via south by Southwest Online XR Platform our team worked really hard to bring them most comprehensive experience to all of our registrants
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