But when activated, it has the power to innovate a place, to become the carrier of emotionally charged events or to be perceived as a symbol. So Topophilia, it's very close conceptual twin sense of place and experience that, however, in user also has inspired the recent architects and planners, most notably New Urbanism actually seeks to encounter the perceived placelessness of modern suburbs and the decline of central cities through new traditional design motives. So I just felt that this would be a great word to share to everyone