Since Despacito, we've seen, like, this huge growth in Latin music, and it continues to be propelled by new genres and new artists that are primarily coming from Mexico. So we're really going to center on that subject. I have a great artist on the panel. His name is Infantasma, very recognizable figure in the Mexican regional music
Nicolas Moreno
@nickmo33 · 1:20
So what we're really seeing is how a lot of these reggaeton artists, such as bad Bonnie, such as J. Balvin, such as Carol G, they're making the crossover within Latin music into musikamaikana, which I think kind of spells out a larger destiny for Museka Mexicana, which is going to be on a global level. So it's traditionally called Mexican regional music banal. It's no longer regional. It's international musical
Deborah Pardes
@DBPardes · 0:33
I want to talk with you about this idea of diversity within diversity. So can you talk a little bit about the different regions in the world that Latin music is really celebrating? And is there any kind of wall between voices that you're seeing that you want to break down even within Latin music? So we really can celebrate each other, have influences on each other. Music is such a metaphor. Right. Because we pull from each other all the time
Swell Team
@Swell · 0:15
Nicolas Moreno
@nickmo33 · 1:35
On my end, I listen to a lot of Afro beats, a lot of music from West Africa, from sub Saharan Nigeria, Ghana. And they use their own language, Bets, and across Polonaise as well. There's a lot of interchange between that music and Afro beats. But for me, personally, I love that music and I don't understand what they're talking about, but it sounds great. Exactly
Deborah Pardes
@DBPardes · 0:51
I love how you speak, and it obviously is from your gut. And you've been in this for a while. We have a lot of College students on Swell. And I want to leave with this question and then let's see what voices emerge. Can you give us a little bit of your origin story and how you got into this business? And specifically, I would love you to focus focus on moments of transition in your life
Nicolas Moreno
@nickmo33 · 1:59
I always had an interest in the music industry. And after I finished College, the last thing I wanted to do was sit in front of a computer all day staring at typography. So I took it upon myself to become a promoter and a Booker, which I did for many years. I promoted events, concerts, parties back in my hometown of Bogota, Colombia