Today marketing has gotten so digital that it now knows no bounds. Anything interesting or even slightly intriguing, is taking over the market. And this is how Netflix has created 80% higher a brand affinity through audio marketing. On Spotify. Yes, those annoying apps you die to buy the premium to not to listen to. Netflix has got an 80% higher brand reach. The case study explores how Netflix has leveraged audio marketing to engage with existing consumers and acquire new viewers through the interactive formers on Spotify