The social media influencer who polarizes to rise - Chetan Bhagat's piece on TOI
Polarized to rice was the phrase that stayed with me after I read this column by Cheyenne Bhagat on Times of India. And these three words do seem to to very aptly summarize the strategy or the shortcut to social media fame in our time. This agreement seems to be very much beneficial for online engagement going by what we are seeing around us. And there seems to be a bunch of people who are in fact leveraging this very strategy of polarization to rake up engagement for the content that they put out