I think companies came to the conclusion that kids, especially just wanted to collect things, and it was kind of a way of showing value to your colleagues. So, like Furby's and Beanie babies and Pokemon cards and Pogs, they each had, like, 1000 options of what you needed to collect. And whoever had the biggest collection was the most popular. So it was definitely just a way of finding new ways to commercialize things, and people embraced it