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Mark Brooks

@markbrooks
 · 5mo ago · 2:53
The Pricing Puzzle of Dating Apps

"…It was $20 a month, or $50 a month for Eharmon, which is markedly more expensive. And so we went to free because it was a land grab and because mobile was kind of impaired, it was tough to really it was very much a land grab, a competitive land grab. And the VC money started pouring into the dating industry again and so we didn't need to charge. In many cases it was all about growth.…"

See https://s.swell.life/STBBvBQTkQ8hsFu

5

Zarir Marfatia

@Zarir
 · 5mo ago · 1:55

"…Whereas if you look at in Western countries where of course this is a lot more common and of course not frowned upon as much. A .1 of my readers brought up. Which I thought was quite interesting. Is that possibly these companies like Hinged in the Bumble. They're also relying not just on people who want to use the app Finding True Love and then sort of deleting it. Which brings up the conundrum that I wrote about.…"

2

Deborah Pardes

@DBPardes
 · 5mo ago · 3:52

"…The incentive would be for the app to be able to celebrate not just a statistic, but an entire well told story using other features like video and audio and that liking feature where you're saying, I love that these people have been dating for six years and you become a fan of a couple that met on the app. And then, of course, the ultimate prize would be to be chosen by had the real life producers to be featured on a reality TV show where the relationship is challenged.…"

@Zarir @markbrooks

Swell Team

@Swell
 · now · 0:15

Regan Ridling

@regan
 · 5mo ago · 3:28

"…I don't think that's really common for a lot of people in younger generations and like my generation, I'm not saying it doesn't happen at all, but I feel like that ideal is becoming less and less of a reality. Dating apps are just convenient and easy and you have such a wide variety of people to choose from and so many options. It's really easy to just start a conversation with someone you just matched with and then, oh, that didn't work out.…"

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