The name finds its roots in an anecdote about the British and colonial India in Delhi was suffering a cobra. Infestation the British offered cash brokers who would submit that snake as skins. But what happened is instead of reducing the number of snakes, this created preserve incentive for Indians. That's right. People started breeding snakes to reap rewards. Here's the thing the cobra factors the product of linear thinking. We take things that face value and don't think about what is coming next