Currently, Tik Tok is the number one viral hit maker. That's because TikTok has an algorithm which is constantly searching for new clips rather than just pushing out the latest videos from already popular users. This allows the average user to have just as much as a chance to go viral as someone fails. And if you're an indie, unsigned musician or singer, that leg up has led to a number of success stories
Dewuan .
@FryedOreo · 2:58
Hello, Lisa, and I can appreciate this post. Tiktok indeed has revitalized genres of music that were once forgotten, and it has also put artist careers is on the map. But the interesting thing about Tuktak is that the music often is chopped to mere 10 seconds of a song, and this has been not a great experience for some of the artists that have went viral. For instance, Kid Cudi his day and night song
phil spade
@Phil · 2:44
It was like it was a completely new song again, even though it was 20 years old. But the speed as to which a song or an older song can become viral again on TikTok is just simply incredible. It really is. And it kind of reminds me that there's not a lot of platforms that somebody can discover new music, and what I mean by new music is new to them
Dewuan .
@FryedOreo · 1:45
It's really interesting because even from a streaming platform, right? It's like point so much of a cent that you get per stream that even if you get a million streams, you're only getting, like, less than $1,000. I think so. When these viral hits don't really help the artists, I think now I know this is a bit of a stretch here, but I think it really helps the influencers on TikTok, which is why they use them. Right
Melissa Mccarter
@lissahoop · 3:21
So I think it's kind of like a marketing plan if maybe seeing that as TikTok is one part of a marketing plan and it's a viral marketing plan, I don't know how successful it is for everybody, but just like any marketing plan is, but I think that's becoming a part of it. Another thing that I think is interesting is how certain artists you say. I don't know if the BGS would appreciate this
phil spade
@Phil · 1:31
And whether it brings new people to buy more merchandise or come to concerts or gives them the ability to go to Ford Chevrolet, Hershey and say, hey, you should use this song in your commercials and pay us X amount. I think that's how they make money off of it