Seth Godin’s book This is Marketing, a blueprint for social activism
You have to look to the middle to build your ranks. His book Brilliantly, talks about marketing as service. And marketing gets a bad rap when you consider people think of a show like Mad Men and yes, Madison Avenue in the 1950s. I'm sure it was the Wild West of marketing and advertising, I have no doubt
Edlyne Decady
@GloryMovement · 0:13
I don't have this book yet, but I will definitely get it. Thank you so much for sharing. You explained it very, very well. Thank you. Have a great day. Bye
Bowie Rowan
@bowie · 4:16
And you were talking about the middle and how your audience isn't the people who are already brand loyal or you got each other right, like you get each other. You know what you're about
And he talks about this in the book, and it's a whole chapter called People Like US Do Things Like this, which I believe is one of the things you're talking about with that resonating with you, how some things resonate with you and some don't. He says our actions as humans, our actions are primarily driven by one question do people like me do things like this? It's interesting because then that's how brands can hook you sometimes, as you said, with the relationships
Bowie Rowan
@bowie · 2:38
It's such a huge problem that it can cause people, industries to not do anything until they are forced. Because it either seems way too far away to have to worry about now when there are other more pressing issues. Or it's just such a large problem that no one knows where to begin or if they'll even be impactful. So why even try, right?
And so if you want to build a business, it inevitably is made up of humans and it's going to serve humans. And you cannot excise or keep separate from humans any of the things that you're doing. If you're talking about tech, you cannot do it without you can, but you're only going to get so far