"…This is a voice app, right? The voice matters most on Swell. So why do we spend so much of our time trying to come up with the caption to encapsulate what our voices are speaking about? How about the picture to go with the caption? How about the topics or the genre that we have to choose? It's not a choice. You have to choose what your post is about. It takes a bit of the fun away from me, though. Sometimes I want to be surprised.…"