"…Maybe not on a cold outreach on a website landing page. I mean, there's all the typical landing page. For example, you put a testimonial on there, you put a case study on there, but it's never going to convert with the same power. So my question is, is there some secret sauce that I'm missing above and beyond the norm that would help the sales process feel much more comfortable and trustworthy for prospective clients? So let me know what you think. Thanks.…"