But the difference is we can actually interact with them. We can tweet at them, we can reply to their comments, and if you're lucky, maybe they'll reply to you back. I always have fun checking out these accounts. They just feel so much like they're real characters
Deborah Pardes
@DBPardes · 0:31
Hey, I love this kind of marketing. It's so it's so embedded in our world, I think adorable. I've noticed it myself. I just invited a few people on the Swell app who are engaged with the digital film Tree team. That is the post production team behind Ted Lasso. So I will add them here and hopefully they'll join this conversation because I know they're big fans of Ted Lasso, which is one of their big clients