So recently, there's this rise in cancel culture. Whenever I think of pop culture, I do think of the the the rise of cancel culture. You that may not know is basically practice or tendency of people usually followers of a public figure or quote unquote influencer and their followers or people in masses basically withdraw their support from this celebrity because they might have done something that isn't necessarily socially acceptable today. Hence, this practice is called cancel culture. Examples of this could be, for example, JK