You might be in the States or in the UK or in Australia or any parts of other issues, but here in my place or actually, you can get this in Amazon or maybe in the online shopping site as well. It's called popped rice. It's nothing but popcorn version of rice. So it's like baked and popped rice. And you know how Asians, especially East Indians and South Indians are obsessed with rice. So why not make out of popcorns out of rice?