Thank you. And I know you're tucked away in New Jersey, and yet your company works. I think it's a company that's all over the world. It's called Tata Consultancy Services. And you are the head of marketing and your job, I understand, is to embolden others to mine for that great story and then find ways to tell it
Sunil Robert
@sunilrobertv · 4:18
But really to go back, that was the very first time I discovered that my love for speaking, my love for telling stories, my love for debates can be potentially a career. And someday I'd earn a living using that skill. So that, to me, was the genesis of this storyteller. Today, if you look at my LinkedIn description, I call myself a brand storyteller
Deborah Pardes
@DBPardes · 1:23
But it's got to fall short somewhere, I think, because there's no deeper resonance, there's no authenticity, if you will. So how do you bring a brand story through to the entire organization and not just have it trickle down from the top? I believe it has to come from the bottom. So that way messages out through advertising and through other campaigns and other ways of communicating, it really has roots
Swell Team
@Swell · 0:15
Sunil Robert
@sunilrobertv · 4:52
And obviously they can't be divorced from your core values and your reason for your existence. So reason for your existence raise on the earth white you founded. What are your core values and how do they manifest in changing the lives of your customers and stakeholders? Those are the things that set you up for excellent brand storytelling. Trust this answers. Deborah, it's been a wonderful experience engaging with you
My question was, or maybe not even question, your advice on what's the challenge with linking the brand's story, which is their strategy or who they are. What's the challenge with linking that to essentially, what are your customers survival needs? We have the hierarchy of needs in terms of human evolution, but we're also in a society now that isn't about finding food, finding shelter, water, in most cases, water