Deborah Pardes
@DBPardes · 3:10
The Digital Summit: Marketing in bits and bites - how authentic is your message?
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It's not always an easy conversation to have. But the truth of the matter is that we are in a world where we are marketing ourselves and we are being marketed to and sometimes that requires us to be really innovative and know how to send our message out and also know when we are being messaged and how to protect ourselves from being manipulated by intense messaging. So it's a very circular conversation
Cheryl Hill
@BkQue · 3:27
Some of my responders here on Swell have often commented on liking to hear my voice, and I wrote a poem that one of my followers absolutely loved. And so I'm thinking in my writings, particularly in my murder mystery romance Rosalinda, as well as my memoir, The Stories I Tell, in addition to pros, I've included poetry, some poetry I'm quoting from other well known writers, and some poetry I created myself. So I'm thinking this has given me a new insight about myself
Hey, dad, thanks for posting this. I too, am really looking forward to the Digital Summit this coming week. One thing that I'm particularly interested in, I guess learning more about or seeing the evolution of is audio within marketing. Because as we've seen, more and more folks are starting to place stock in audio. I mean emotional stock, but also literal stock. The market seems to be growing each and every day
Swell Team
@Swell · 0:15
J.L. Beasley
@Her_Sisu · 3:29
And what the content creator of the modules shared was that the listener that has come across your material and they are impressed with it, they're going to go to your social media platform, your profile, and they're going to want to search for more material like that. And if they go to your profile and see that that was only your third video or your third post or your third whatever, they're going to say, oh, that was just a one time thing
Deborah Pardes
@DBPardes · 2:17
What kind of conference is it? It's the Global Wellness Summit. So it'll be everything from the global wellness economy, which is about $4.5 trillion. So it's like real estate, travel, hot spring, beauty, fitness, nutrition. Yeah, it's cool. And that's your baby? No, we do the podcast. It's huge, and it's global, as in the name. So to get the world view
Deborah Pardes
@DBPardes · 0:56
Hey, it's Deborah continuing here at the beautiful Digital Summit, and I missed just standing with Marianne Ensley, and I wanted to ask her why she came to the summit. I basically came just to get some digital marketing trends, see what people are doing, see what people are needing, and to kind of step up my marketing game. Are you a consultant in the industry or you have your own brand? I work with a media company, so we're a creative boutique agency. Excellent
Deborah Pardes
@DBPardes · 3:37
But I feel like the younger generations don't want to be sold anything. So if you're a brand and you have multiple demographics, how do you make choices based on the fact that the demographics really are different now and they're asking for different things? I think the first step here is recognizing that, yes, we are moving away from what we call megaphone marketing
Deborah Pardes
@DBPardes · 4:04
And interestingly, audio is very trusted by people who are using it. Right. They find audio advertising to be more believable. I don't know why that is. The deeper is scaring us. They're talking about how you can place somebody visually
Deborah Pardes
@DBPardes · 3:07
So that's a culture issue and I think some people don't know how complicated it is to run a company. I think that's exactly right. And for the best, C Suite leaders and we see a lot of them out there, they're leading with purpose, they're leading with authenticity and they're also letting people know we're working on it. Or human. We're human. Thank you for flagging and just addressing and not being silent to issues that might come up
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