@DBPardes
Deborah Pardes
@DBPardes · 2:05

Advertising Week in NYC - A Swell Streaming Recap

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Our work in media in general always crosses paths with people who are messaging us. And this conference is really a meeting of the minds about the intention of messaging and what ads mean and who's making them and who are they directed to. And I've already been to a few sessions, and it's really meaningful

#AWNEWYORK #conferenceconnections

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Deborah Pardes
@DBPardes · 0:56

Lenore Moritz

I want to talk to you about. My first event here at the conference was at 845 with Lenora Morris, who was leading a meditation session. And it was so beautiful to be in this space, closing our eyes with a bunch of people in the biz to just center ourselves. And she was wonderful. And I want to tell you a little bit about her. She's a vice president of communications at UTA, which is the United Talent Agency
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Deborah Pardes
@DBPardes · 2:33

Feeling Seen / Inclusive storytelling / Ty Heath / Amelia Hanibelsz / Jason Rosario / Jon Evan

And I think that's really what I'm feeling here at this event, and it makes me feel like we're heading in a good direction. So, specifically, to Ty and Amelia, thank you for sitting down with me. And those of you who are going to search for the video on demand of this, definitely check it out. The title of the event is Feeling Seen How Brands Can Excel at Inclusive Storytelling
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@storiesbyalan
Alan Mehanna
@storiesbyalan · 0:44

@DBPardes

Hi, Deborah. Thank you so much for sharing this. This is basically there is no question or anything like that. I just wanted to say thank you for sharing this and given me a cool new idea of how I can use this platform, which is essentially take people on a journey within each post. And so as a storyteller and a screenwriter, this is super cool
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Deborah Pardes
@DBPardes · 0:59

@storiesbyalan https://s.swell.life/STKaFJcEbbNDQQi

I mean, they were there, but they weren't there. Right? So they were able to be there again through the swell, and it was really beautiful. And then from there, I started doing a lot of conferences and things like that, but in terms of using it for taking us on a journey, I'm really interested in how this pans out for you. So thank you for letting me know that it sparked you
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Deborah Pardes
@DBPardes · 3:04

Advertising is Political when targeting the LGBTQ+

And it really looked at the connection between brands and when they do overtly do advertising to connect to this community. It's a political action, it's a political statement. It's showing a deep commitment and understanding of the community, but beyond that commitment of dollars. But then we want to find out, is it a commitment of action and of belief and of sustained support? And that only is proven over time
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Deborah Pardes
@DBPardes · 2:24

The rise of the 50+ tech consumer

But she's an expert to help us understand how other brands should look at this community and really understand that it's a huge group. And you can't also just like the LGBTQ plus community, there's multiple demographics inside this big demographic, and that was the big conversation they had. So I really enjoyed it
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