What's made her so wealthy is an estimated 1.4 billion of fortune that comes from her fortune brand, Fenty Beauty. Fun fact. Rihanna is just her stage name. Her original name is Robyn Fenty. She launched the Fenty Beauty in 2017. I guess I remember seeing it on Instagram back then. She has not only broken walls as an artist, but also as a successful beauty entrepreneur, beating Kardashians beauty brands and even Jessica Alba's Horness Corporation