Perception vs Reality in Business
The mission of McDonald's was speedy service, accurate service, giving an experience in a bag that you didn't have to have sitting in your car the way it used to be. You could have your lunch delivered to you in a minute and it was hot and fresh, as if you waited for it to be prepared for you. That was the mission when it started. It has taken on its own life. At this point, there's McDonald's all over the world, probably on every corner