@changemakers
Featuring grassroot stories and initiatives that spark change through upliftment, empowerment and inspiration
Sreeja V
@Wordsmith · 2:37
In the business of marketing goodness: Bhumika Marwaha, Co Founder Jhappi & Giving Circle.
An increasing number of corporate leaders have been taking up leadership roles in social enterprises or setting up their own over the last three to four years. And govt somehow seems to have catalyzed the process in many ways. What is this that motivates people to quit cushy jobs, take salary cuts, sign up for hard work to create impact that takes a really long time to show visible results?
So I think one thing that really helped from the earlier experience in the corporate world was the ability to know your audience, tailor the message and processes around them. That's really helped me in a great way that you just can't be bombarding people with information if you are selling a product, if you are marketing a service, you need to understand what is that the audience is ready to take
Sreeja V
@Wordsmith · 0:23
Good morning. Bhumika thank you for that reply. And it's wonderful to understand, you know, the synergy and rather the learning that you have brought in from the corporate world into what you're doing with Jumpy. When exactly did the idea for Japan germinate
We were advising NGOs generally into how they should be seen by the world and what should be their communication strategy. And all because we realize that a lot of this passion is visible on the ground, but is not visible in words and in documents, on websites, on social media, where people are seeing it. And in this course of advising NGOs, we came across multiple NGOs who were making products as a part of their intervention in employing or giving economic upliftment to the underprivileged section
Sreeja V
@Wordsmith · 1:27
Wonderful. You know, it is very interesting and also inspiring at the same time to listen to how this entire idea came about and how you are actually helping these people to reach out to a national sort of market, isn't it? Moving out of their local zones? I had earlier spoken to Zavalodani and he was talking about how people are sort of ready to give right? But there needs to be certain products, there needs to be platforms that enable them to do that
They will not go and they should not go out of the way to be able to give back. And these are shopping experiences that we are building. We are building a parallel kind of an economy here where this whole purchase can happen. And therefore, customer convenience is appearing to be the biggest lever for us also to scale up, coming to challenges
Sreeja V
@Wordsmith · 1:18
Thank you, Bhumika. It is very fascinating to understand, ah, you know, your perspective on going the brick and mortar route ah, instead of the much touted digital ah route. Right. Though you said that you will probably look at a healthy balance between the two. Can you share a little more about how people who would wish to pick up gifts, especially for the festive season, can reach out to you?
Hi, thanks Shija for checking how people can, you know, buy from Japi. So I've just put the link www Japan Store while we don't do ecommerce as I mentioned, but people can reach out through this website, there is a WhatsApp for business link on the website and then we can converse and we can understand the requirements and we can ship as well. There is a catalog that we have prepared specially for this festive times and therefore people can write to us
