We did not want to be too dependent on any one kind of vendor, since the reality of the startup world is that any startup can disappear on short notice, and you have to make sure that you can still continue servicing your own clients. Even if that happens, the other reason to not work too tightly or too too closely with other startups startups. You end up investing a lot of your resources, trying to kind of integrate in advance or taking on effort

Why enterprise startups should not partner too closely with other startups. #startups

@Phil
phil spade
@Phil · 2:14

Channel marketing vs direct and reputations

So I was very reluctant to do that. And anytime you even recommend another company, that's a reflection on yourself and how they come into meetings, how they address your client all comes into play. And without any sort of control over that, I found it very difficult to trust that process. And so I like you was very much I wanted to go direct in the enterprise, and it was just me alone
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