Great brands that excel at marketing and communications, even serious informal brands, know how to lighten up and be authentic. What makes a great marketer, in your opinion? If there was just one trait to have, what would it be? Let me know in the comments below. Thanks
Danny Valdes
@DannyValdes · 0:09
What up, Bobby? Just showing my friend how swell works. And I took him to the greatest of all time. The goat. Bob hutchins piece
Bob Hutchins
@BobHutchins · 0:47
Um, wow. What an amazing surprise to hear the great Danny Valdes on Swell. They're going to blow up now. Seriously, man. Thank you. I really like this. This is a cool platform. I like the fact that there's a truly human connection through audio text that remove moves some of the performative curated communication styles that images or video can foster. So hope you like it too. Tell other people about it and let's try to get more people on here
Swell Team
@Swell · 0:15
Deborah Pardes
@DBPardes · 2:20
Where you're trying to help the C Suite understand the value when it's not a direct line to purchase and how people in the marketing world handle that tender topic and what's the timeline of that, where you have to show results, but maybe the results aren't going to come for a year because you're building this incredible community. What's that lifeline like? And how do you mitigate between the cranky CEO and the really smart marketer? Who knows? Community is everything
Bob Hutchins
@BobHutchins · 4:36
But in the age of extreme personalization, when all it takes is 1000 raving fans, as Kevin Kelly says, to build a business, then when you want to scale that up to, say, tens of thousands, then hundreds of thousands and then millions, what happens is that identity gets misaligned and is no longer felt by the consumer. If the C suite is just focused on exclusively, what's the return on ad spend? What's the return on marketing? And that's what good marketing maintains