I just read an article about a Daber commercial that was pulled because it hurted the sentiments of a particular community. It didn't specify which community, and the reason why it hurt their sentiments was because it featured a lesbian couple and not a heterosexual couple. Daba, a company that was trying to be inclusive and progressive and demonstrating a modern India, then withdrew the advert and even apologized, saying, we are sorry for that. We hurt the sentiments of this given community
All time. Nice to hear your thoughts. Do you know, it's funny, even in North America and people are complaining about being offended and so on, I'm like, why are you putting so much control into everyone else's hands for your state of mind or your emotions, etc. This just seems in some ways irresponsible, but in some ways childish. I mean, I had never heard of going to the police for such a thing, so this was new to me
Binati Sheth
@Binati_Sheth · 4:58
The view of the few should not dictate the view of the many. And here in comes the nonbinary of it, all, right? Should stuff like this matter? No, it shouldn't. Common sense dictates? It shouldn't because there's an individualistic problem. There are very few people who are complaining about this and it shouldn't affect the collective. However, again, should a brand be this fine, less and pull an ad because a few people did a complaint?
Benedict Garrett
@Bendi_G · 3:12
I'm not sure, because then there's an expectation of how you must be, how you must pay, the sort of human being you must pay if you are that role. So I think I know what you're saying and how that therefore shouldn't affect your worldly view because of the characteristics and the rules that dictate, which come with being a membership of whichever group. And also, yes, the whole childish thing of saying, oh, that person's hurt me, whatever
Benedict Garrett
@Bendi_G · 3:18
So they're probably more likely to have more progressive views and values, in which case seeing a lesbian couple advertising product that they're more likely to buy would therefore be less offensive to them. So, yeah, I get your take on that and I think it was a very good point to make, as are all your points, of course. Excuse me when I coughed myself away. Have you got a bit of fever at the moment, by the way?
Binati Sheth
@Binati_Sheth · 5:00
You cannot talk about it without hurting sentiments on both directions. And it's upsetting because it manifests itself in things like this. LGBTQIA plus, people just like people on the caste spectrum of things, they are born that way. Right. It's not something you get to choose. It is something you are born with, where you are born in the family. What sexual orientation you have. It's something you are born with
Sreeja V
@Wordsmith · 2:35
And we are going to see inclusion in many ways across many spheres gradually. So I do feel that Dubai could have waited and could have actually given this an entirely different spin instead of completely pulling the ad out. But, you know, brands and even production houses, right, in terms of movies that face these kind of backlashes, these involve large budgets, right? And they, at times, cannot risk this huge financial burden that it might entail such a controversy, erupting might entail