Crafting product-Specific Design Principles to Support Better Decision Making
In order for design principles to be effective, they should take a stand on which value is important. Each principle should be clear on what value it advocates and why. If the principals is ambitious about what is recommend, then it could be interpreted differently. It can be helpful if a value is explicitly called out over another regular, conflicting value to make the desired choice more obvious. Inspire empathy. Design principles should mention why that value is important to users