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Arish Ali
@arish · 1:26

Influencers and Book sales - interesting NYT article

article image placeholderMillions of Followers? For Book Sales, ‘It’s Unreliable.’
Maybe it is followers are not really engaged and just follow for the sake of following, not especially with the very big influencers. And it's an important point because from a marketing perspective, this comes into play as well. If you are trying to promote something and you want to reach out to an influencer and ask them to promote something, it may not do as well if you're simply looking at their number of followers as a metric to go by

#influencers #marketing

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Dewuan .
@FryedOreo · 4:32

Good topic

And how much of the pie are you getting for that based upon each book sale itself? Or are you going to go more third party route with a publisher that you just exclusively can go to Amazon or books and that sort of thing. It all depends on that type of market and what you're able to put out. And yeah, are the people going to want to buy 1790 918 99 for a book?
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Arish Ali
@arish · 1:09


If the product doesn't have legs on its own, it will not sustain. So if you have a good book, but you do not market it not too many people find out about it that can die. So that's the problem of not marketing. And that's where having influences or some sort of a strategy where you can get the word out there. So it's not the best kept secret, so to speak. It really works
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Swell Team
@Swell · 0:15

Welcome to Swell!

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Bowie Rowan
@bowie · 1:33

Word of mouth!

And obviously a good review and coverage of the book in places like The New York Times and Publishers Weekly and elsewhere doesn't hurt. But as a reader, word of mouth 100% is what makes the difference between a book I put on my to read list and probably will never get to. And when I actually go out and buy and make sure to read with a friend or on my own
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Shahnaz Ahmed
@bookishpodcast · 4:16

Agree with Bowie on word of mouth

Lot of interesting conversation on this post. Okay, being a bookish person. First off, first off, I have to say, I did not read this article. My number of reads The New York Times has expired for the this month or whatever. So anyway, that's a whole different topic to say that. Well, I have so many followers, and so my book will do well is a misnomer
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