As you watch the ad, you casually notice several themes framed within the backdrop. The ad centers on the rebuild narrative to encourage people to think about how to improve themselves and their surroundings by remaining entertaining and using visuals and songs that remind users of the original Lego advertisements, it appeals to both the older and the younger audiences. The ad received over 11 million views online thanks to its bold stance on social issues that will shape the brand story in the coming years