So let's talk about my most favorite topic that is content creation. And if you don't know me. So I do have a YouTube channel as well as a trill channel display, fashion, beauty, skincare, open video. And that is all about content creation. Let's just talk about how can we do content creation from just scratch? The very busy thing in content creation is the idea before just getting into content creation line just always have an idea. And how will you make that?